ABOUT US
Who We Are
Established in 2016, ICON CLASSIC® Philippines is a proud, locally-owned chain of retail stores offering high quality home-brand shoes, apparel, bags and accessories at reasonable prices. We officially own and retail the local brands ICON®, LEGEND®,
APPLE&PEACH®, HIKARU®, UPHILL® and ACORN® and a direct distributor of HIMAWARI® International.
Our core brand ICON® was first established in 2012. Since then, we’ve dedicated ourselves into making premium quality shoes and later on expanded to distributing bags, apparel and accessories as well.
Our Values
Innovation
We continuously strive to innovate and compete. We always try our best to make our products stand out from the rest.
Customer Focus
Our customers are the reason we do what we do.
Our customers' happiness is the greatest compliment we can receive.
Optimism
Optimism and positivity fuels our progress, encompassing our deep-rooted belief in our company’s potential for growth and success.
Nurturing relationships
Relationships mean a lot to us — whether with our customers, our partners, or the communities around us.
Our Mission
Icon Classic has a very simple and concise mission statement:
“To provide good quality items and excellent service at the best value."
In this simple sentence we see three key values being expressed, namely:
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To provide good quality items: which would be in line with what the company's main aim should be.
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To provide excellent service: providing good customer service as to welcome them warmly, assist them, and send them away happy – happy enough to pass positive feedback.
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To provide best value for the items: providing affordable items without sacrificing quality.
